The first in a series for Facebook Business. After coming out to her family and friends, Jody Hall realized she has the power to write her own script. An entrepreneur at heart, Jody started Cupcake Royale in Seattle, Washington with a mission to be the most joyful part of a person's day. Today, Jody has 6 locations, uses targeted Facebook ads to reach new customers both locally and across the US, and makes a profound difference in her community and beyond. Watch the video.